Granvia®

MISSION & VISION

Be the perfect center piece for every garden. Granvia® varieties have big, longlasting flowers with ultra bright colours. They are easy to maintain, have good branching and keep a nice dence form. The funny paper-like structure of its petals can bring endless happiness and colour as the flowers of Granvia can last a lifetime!

‘To create harmony with people and nature. Growing for good. The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future.’ (Suntory)

“To contribute in creating a beautiful and healthy environment where people, flora and fauna can flourish. Quality is the key. We want to grow plants that give people value for money. We innovate, enrich and improve our products continuously, but also each individual by learning and being challenged every day.”  (MNP flowers)

Mission
“To help in creating a colourful and surprising environment where people, flora and fauna can flourish and be inspired a life time”

Vision
“We want to create more long-lasting crops that give people the opportunity to enjoy there plants for a long time. With this mindset we hope to bring more colour and adventure into every garden, patio and balcony.”

Worldwide

REGISTERED TRADEMARK

Granvia® is a brand and registered trademark of Xerochrysum hybrids, bred by the Japanese breeder Suntory Flowers Ltd. ‘

Granvia is an official registered worldwide trademark by the World Intellectual Property organization (WIPO) office (no. 79077442) since 12th October 2009. That’s why you will always see the official trademark sign behind the logo.’

The crispy touch!

THE ADVENTUROUS CENTERPIECE OF YOUR GARDEN

Aventurous Granvia®

Granvia® was found near a road in Australia, where an adventurer spotted the big flowered plant while walking through the woods. The adventurous setting of his discovery gave the plant the meaning that it still has: with a Granvia® in your garden, you bring adventure into your life!

Colour Significance

Yellow stands for the sun on a hot day. For a new beginning. For optimism, energy, joie de vivre. And most of all, for adventure. Isn’t that what we all want? Back to the adventure. Where you can just let go, enjoy life, discover, explore, feel happy. That’s why yellow perfectly fits Granvia®. Granvia® brings adventure into your life. And you can just enjoy it in your own beautiful garden at home!

Granvia® on the store shelf

Besides Granvia® lends itself perfectly to use in an early spring action, the plant is also perfect for the shop floor. Ideal to roll out for a happy spring action, such as an Easter campaign. The bright yellow colour will light up your shop shelf in an instance and catches the attention from customers. Granvia® is available with a complete package of yellow POS materials.

Official Labels

Many have tried and are still trying, but none have managed to copy the appearance and perfect qualities of Beedance. We are very proud of our achievements, and since there can only be one true Granvia, we have produced a certificate of authenticity. Always buy the one and only Granvia, the crispy touch. The official Granvia brand labels are specially designed labels which tells the total story of the Granvia® brand and its special characteristics. These days consumers want more! They want a special design, more background information, more feeling (experience) with the product and most important, help to create a sea of flowers in their garden and a long-lasting life for its money. All the above things add extra value to the plant (brand), and will be achieved by using official brand labels. By using the branded labels, plants are visible and recognizable on store floors. They give more information and tell a clearer story about the good and different characteristics of the species in comparison to its competitor. This way consumers will come back to the store and hopefully re-buy the same brand, our brand! In the end more plants are sold and everybody in the (supply) chain will benefit.

Why We Do It

We will not be keeping these designs and this new information to ourselves. Instead, we want to share them with all our partners which means our customers (licensees, growers, garden centres, etc.) can profit equally. The goal is not only to sell more plants but also to keep costs low, make a better and more reliable impression on the end consumer and stay ahead of the competition.

MNP flowers and our

OTHER BRANDS

MNP flowers (the Netherlands) introduces new plants and varieties from the Japanese breeder Suntory Flowers Ltd., among others, onto the European ornamental horticultural market. MNP flowers have several selection specialists, who all have in-depth knowledge of the European horticultural market. Together they select plants and varieties that suit this market perfectly. They are tested extensively at several testing locations. Next to that MNP flowers carries out market research for every variety, which is very important for ‘positioning’ the product. They think about ‘product naming’ and branding (logo, labels, pots, leaflets, website, etc.). Growers pay a licence fee for every Suntory Flowers Europe plant. MNP flowers recoups this licence fee to its business partners by creating marketing concepts, arranging free publicity and PR, safeguarding plant quality, etc.